Brand building design
ToGather is a sub-brand built for QVC's community. A user can discover new products, interact with other customers, ask for advice, buy products without calling in and tell their product story.
User Research, Information Architecture, Prototyping, UI Design, User Testing,
A/B Testing, Production, QA
50k daily unique visits, 70% user return rate, increased sales by 15%, 80% increase in post engagement
User Profile Page
A single click will pop up a preview of a product or a story which allows users to either focus on collecting items or simply engage with other community members.
Building a new brand from scratch and setting up new design standards and systems but being still close to the mother brand.
Creating a community for QVC fans to interact with each other and hosts.
Fun and engaging
Keeping the site clean with bright colors, easy to navigate helped building a strong community. Members were eager to help each other, give advice and became friends.