Brand building design
ToGather is a sub-brand built for QVC's community. A user can discover new products, interact with other customers, ask for advice, buy products without calling in and tell their product story.
My role:
User Research, Information Architecture, Prototyping, UI Design, User Testing,
A/B Testing, Production, QA
Results:
50k daily unique visits, 70% user return rate, increased sales by 15%, 80% increase in post engagement
Home page
User Profile Page
A single click will pop up a preview of a product or a story which allows users to either focus on collecting items or simply engage with other community members.
Challenges
Building a new brand from scratch and setting up new design standards and systems but being still close to the mother brand.
UX Goals
Creating a community for QVC fans to interact with each other and hosts.
Fun and engaging
Keeping the site clean with bright colors, easy to navigate helped building a strong community. Members were eager to help each other, give advice and became friends.
