Social Media Campaign
On April 5th, 2012, Kim Crawford Wines created a pop-up exhibition for UNDONE. Attendees were delivered only a vague invitation to an ‘Extraordinary Photography Experience with Miles Aldridge.’ Upon arrival, the full experience was revealed, instead of simply viewing photographs and sipping wine, guests became part of the exhibition themselves.
Art Direction, UI Design of social media
posts and printed party kits
More than 300 new likes, more than 800 post interactions
To support the Undone event and create buzz outside of the exhibition we took over Kim Crawford's Facebook page and hinted at the upcoming event with vague comments and imagery.
During the event live updates were posted. Starting with the transformation of the rooms to fun quotes at the event.
After the event party guests were handed printed kits to create their own Miles Aldridge Color Theme party, which were also posted online.
Watch the whole event.