Landmines are still a thread to many Countries, this campaign was meant to bring attention to the issue and was later picked up by Handicap International Deutschland.
Idea, Information Architecture, UI Design
Multiple QR codes will be placed on the ground in high traffic areas.
After scanning the QR code a landmine will virtually explode on the user's phone. After the smoke is gone a fact about landmines will be displayed and ask the user to show support through a like on Facebook.